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Oulu region “Bioeconomy Leader Tour” organised communication, information and advisory activities targeting rural entrepreneurs, people interested in entrepreneurship and all village-level actors linked to the regional bioeconomy in the Oulu Leader region (Ii, Kempele, Muhos, Pudasjärvi, Utajärvi and Oulu rural regions, excluding Oulu urban centre).
The information was tailored to the specific characteristics of the Oulu Leader region and the real needs and interests of the region’s rural enterprises. The project developed the understanding of what bioeconomy could mean in this particular region and what concrete opportunities it offers for the territory. The project helped rural enterprises and villages to discover opportunities to increase collaboration around new bio-based business models, products and services.